You no longer have to head downtown to navigate the farmers’ market crowds to buy fresh produce and local food products. Beginning June 24, the Southwest Community Farmers’ Market will bring those goodies to your neighborhood.

You will find the market in the Orchard Ridge United Church of Christ parking lot at 1501 Gilbert Road from 3:00 p.m. to 7:00 p.m. every Wednesday from June 24 through October 28. (Hours during the fall will be adjusted, but those are yet to be determined.) “ORUCC has graciously agreed to host this brand new market, which reflects the members’ community spirit and support,” says Marlys Miller, planning committee member.

Market manager, Robert Pierce, also a farmer, estimates that 10 to 15 vendors will offer their fresh food products for sale during the market. “Of course, its success depends on the community supporting the vendors and buying food there,” he adds.

Wednesdays beginning June 24 through October

3:00 p.m. to 7:00 p.m.

Orchard Ridge UCC Church (ORUCC) – Parking Lot, 1501 Gilbert Road

Stop by for fresh, locally grown produce direct from the farmer.

Stay for some community socializing, entertainment and much more!

(QUEST cards will be accepted)

On opening day, even Madison Mayor Dave Cieslewicz, Dane County Executive Kathleen Falk and Steve Hartley, MMSD School Superintendent, plan to stop by to check out the this landmark event.

At the market, a process will be implemented to accommodate people shopping with Quest vouchers. Those participants will be able to exchange their Quest funds for farmers’ market tokens, which they can then use to purchase food-stamp-approved products such as fruit, vegetables, meat, cheese and more.

“This is a community effort to make fresh fruits and vegetables and other wholesome food products available to the Southwest community,” says Lisa Veldran, planning committee member.

The planning committee has plans to feature some of the area neighborhoods’ talent and entertainment during the market. So plan to stop by to pick up something fresh and tasty, socialize with neighbors and enjoy some entertainment and community spirit.

For more information, you may contact the planning committee at